Jess Waligora - In-Store Retail Marketing

JESSICA WALIGORA

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LARGE SIGNAGE

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COVID

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3.0 HANDHELD MENU

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TOUCH POINTS

WORKS

I N - S T O R E R E T A I L M A R K E T I N G

L A R G E S I G N A G E

Overseeing Sweetgreen’s $1M annual
in-store signage and print budget,
I engineered cross-functional workflows across 5 major rollouts and ongoing regional marketing initiatives. I managed complex menu versioning pipelines to accommodate unique market pricing and localized offerings across expanding national territories. By optimizing production schedules and eliminating timeline bottlenecks, I captured $350K in first-year savings while reducing rush fees and vendor revisions. I also established standardized quality protocols including substrate testing, high-resolution press approvals, and field installation guides to ensure seamless retail execution.

METAL PLANES

ROPE

3.0 H A N D H E L D M E N U

Supporting Sweetgreen’s flagship 3.0 digital store concept in New York City, I led production engineering for the location's hero printed collateral. Given the store's unique architectural layout and digital service model, this piece served as the primary tangible guest touchpoint. I managed substrate testing and precision press runs to meet strict size constraints, engineering menus designed specifically for team member apron pockets. My technical oversight delivered a highly durable, tactile asset that balanced frontline operational utility with premium brand execution.

C O V I D S I G N A G E

Orchestrating Sweetgreen’s early 2020 retail response, I partnered with cross-functional teams to fast track emergency safety signage and collateral across 11 regional markets. Serving as the primary operational link between internal stakeholders and field teams,

I ensured every market received compliant, localized touchpoints

ahead of shifting municipal deadlines.

I directed high-velocity production for tamper proof labels, floor graphics,

mask signage, and custom sanitation indicators including two sided table pucks to manage store hygiene protocols.

WOOD

T O U C H P O I N T S

Overseeing high-touch physical touchpoints across Sweetgreen’s retail footprint, I managed multi-faceted collateral and environmental print programs that elevated the end to end guest journey. I partnered with marketing leadership to standardize point of sale display systems nationwide, executed bespoke brand and CPG launch moments, and managed youth and community program collateral. Capitalizing on our co-located headquarters test kitchen, I also led agile pilot programs to validate sustainable materials, including bioplastic signage and vinyl applications.