Establishing foundational creative operations as the solo project manager,
I built packaging production workflows from the ground up for the launch of Hers Triple Plump Hyaluronic Serum. In addition to creating original production schedules for executive milestones, I authored the brand’s first talent licensing protocols and compliance frameworks for on pack imagery usage. To capture high impact photography for the outer box, I coordinated pre-production sample logistics for dedicated photo shoots while managing technical vendor execution across a multi-pass unit carton featuring precise Pantone color matching, CMYK print integration, spot UV, dual holographic foil placements, and custom top cap embossing.

Overseeing technical packaging execution for Hims Hair Color and Conditioner across four SKUs distributed at major retailers like CVS and Target, I managed packaging production and on site print governance. To navigate strict unit cost constraints, I developed the technical strategy to shoot model photography on backgrounds tailored for CMYK conversion, maximizing visual impact while limiting print runs to a single spot color. I then conducted a two day on site press check for mass production, auditing ink densities, verifying CMYK to Pantone harmonization, and approving physical samples for embossing depth and foil placement.

Serving as sole creative operations lead in direct partnership with enterprise program management, I spearheaded physical packaging production for Hims’ luxury intimate wellness devices. In one of the brand's early cross-functional rollouts, I built foundational collaboration models alongside internal packaging design and copywriting teams to align structural concepts with messaging. To overcome early supply chain resource gaps, I managed primary vendor communications directly, facilitating translated international manufacturer calls for custom silicone tinting and metal finishing. I also established pre-production sample pipelines to supply camera-ready units for specialized gel-lit photo shoots, securing on-pack imagery for launch.

Championing packaging operations across 100 plus product rollouts at Hims and Hers, I governed end to end execution for net new launches and the enterprise wide URL packaging update from forhims.com to hims.com across all packaging. Integrating sustainable practices, I managed material specs and technical press runs across recyclable plastics, glass, aluminum, pressure sensitive labels, printed literature, unit cartons, and corrugate shippers. This selection highlights the breadth of material complexity, eco-conscious engineering, and technical precision executed throughout my tenure.